Raising the base price for some of the white collar industries, for example, would be an excellent approach - because based on this data there’s a huge amount of potential revenue going begging. Hubstaff has tried to be democratic with their price-points because they're serving an array of customers, but by having those price points flat like this Hubstaff aren't doing themselves any favors. The per-user WTP gets incredibly high for architects, and attorneys/accountants: $10 or more per month per user! The blue-collar industries, on the other hand, all sit closer to a $5 lower price point.

The pricing shown below is hypothetical for three potential add-ons - project budgeting, payroll calculator, and mobile GPS tracking. Let's take a closer look at the add-on potential of a few Hubstaff features. Add-ons are Hubstaff's missed opportunity Features like Payroll have serious potential as add-ons. Every one of Hubstaff's features is included in one pricing tier or another, which isn't the way to go. One of the heuristics you want to use is this: If there’s a feature being used by less than 35% of your user base, you should probably consider turning it into an add-on feature. However, their positioning as high value/high willingness-to-pay (WTP) suggests that, actually, they both should be in the premium bracket. Productivity Monitoring is in the base tier, while Team Scheduling is in the premium tier. However, the positions of the Productivity Monitoring and Team Scheduling features are really interesting. You don’t bundle these kinds of features in premium because they’re already included as free features in so many different products. Time-tracking and Invoicing are both core services, and given where they sit in high value/low WTP, that's where they should be.

Hubstaff plans